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Yahaan Har Dhaga Dobara Zinda Hota Hai

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About Project Sundri

Threads & People

A first-of-its-kind upcycling initiative by UNIREC, Project Sundri breathes new life into worn garments and forgotten fabric, transforming them into beautiful, functional products. But beyond the thread and needle lies a deeper purpose: to honor the hands that craft, the stories that linger, and the planet we all call home.

Project Sundri is more than just a sustainable initiative — it is a living, breathing ode to transformation & the people of UNIREC.


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Meet Our Enablers

UNIREC x Srujna

Srujna stands at the heart of Project Sundri - connecting our purpose with the hands that bring it to life. They help us find women with untold strength and quiet resilience, nurturing their skills and stories. With Srujna, every upcycled product becomes a symbol of second chances — for the fabric, and for the women who craft it.


How It Works

Return your tee. She transforms it. You carry her story forward.

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Our Inspiration

A memory rewoven into a mission

"Not all that is past is forgotten; not all that is future is distant" - This movement began with one woman — founder Kapil Bhatia’s grandmother, Sundri Bhatia. A visionary woman, a maker, a magician with scraps. She saw beauty where others saw discarded remains. She stitched old clothes into new creations, not out of necessity alone, but out of love, creativity, and care. Today, her spirit lives on through the artisans of Project Sundri, who carry her legacy forward — one empowered life, one upcycled product, one act of grace at a time.

Meet Our Sundris

Their hands are steady. Their eyes, full of pride. These women are the heartbeat of Project Sundri.

Why Use Upcycled?

Because today’s trash can be tomorrow’s future. Project Sundri benefits the textile ecosystem in more ways than one.

Reduces

waste generation

Recreates

new life

Empowers

dignified livelihoods

Inspires

circular fashion

Aligned for Impact

At UNIREC, purpose drives every thread. Across our brand and initiatives like Project Sundri, we align with 9 UN Sustainable Development Goals — from climate action to gender equality — to power progress that’s people-first and planet-forward.

Return Old Products